Bidbrain is a powerful AI solution for PLA advertising on Google Shopping. We provide an easy-to-use SaaS platform that acts as a plugin for Google Ads. With the use of their existing Google Ads ID, e-retailers can easily connect to the service via Bidbrain.com. Initially, the e-retailer receives a free AI analysis, where Bidbrain analyzes current bid patterns. When the bidding service is activated, the e-retailer selects the desired ROAS (Return On Ad Spend or return on advertising cost), for its advertising, and Bidbrain focuses on generating as much sales or as much profit as possible for the desired return. The unique AI engine is therefore powered by the same incentive as for the e-retailer: to maximize growth and conversions based on the desired ROAS.